World renowned conservationist, primate expert and UN Messenger of Peace Jane Goodall last week announced a new worldwide partnership between Global Creatures’ KING KONG and the Jane Goodall Institute (JGI).
“Global Creatures’ business philosophy is about taking ingenuity and creativity to the world, and that’s the approach that I take in conservation – we need education on a grand scale to make a difference,” said Dr Goodall. “I’m absolutely thrilled that Global Creatures and JGI are starting our awareness and fundraising partnership in Australia with the production of KING KONG, and look forward to the JGI message being carried around the world by the show.”
Dr Goodall travels the world over 300 days of each year to deliver her message of ‘Humane Education’ in the 131 countries in which the Institute operates. Humane Education empowers people to find solutions that work by approaching human rights, environmental preservation and animal protection on an equal footing. Dr Goodall’s next visit to Australia will be in June 2014.
“Jane’s global approach to conservation changed the game,” says KING KONG Producer Carmen Pavlovic. “All of us at Global Creatures are in awe of JGI’s incredible work and are humbled that we can assist with our new show KING KONG.”
The partnership provides various fundraising streams for JGI including support for the “They’re Calling On You” mobile phone recycling program which has already seen over 80,000 Australian devices diverted from landfill. Phone recycling reduces the need to source new coltan, a mineral used to make mobile phones, and thus discourages illegal mining that threatens gorilla survival.
“About eighty percent of coltan used in mobile phones is found in the Congo, which is often mined illegally,” says Natalie Houghton CEO of JGI Australia. “Not only does this cause habitat destruction, but the primates that live there are too frequently killed in the process. Just the simple of action of bringing your old mobile phone to the Regent Theatre for recycling will make a tangible difference to the Great Apes of Africa.”
Visit the Jane Goodall Institute website for more information on their conservation programs.